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Bright New Things Unmade Selfridges

From the 7th January come and see our first window at Selfridges, as well as our groundbreaking new space on the 3rd floor, where we’ll make your scarves to order.

UMd by Unmade has been selected for the 2016 edition of Bright New Things at Selfridges, a best-in-class showcase for emerging talent which for the first time is focused on sustainability and ethical processes, two principles dear to our heart.

Unmade’s aim is to make production more relevant by putting the customer at the heart of the process, and in doing so reduce the huge waste in fashion where around 10% - 25% of all clothes are never sold. By making everything to order and involving the customer in the process, every UMd product has a buyer and has a home.